SPRING 2010 PRO-Keds from PRO KEDS on Vimeo.
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Spring 2010 Pro-KEDS Branded Short Film
Other Gems (Branded Entertainment)
[ 3:02 - from Vimeo ]
Products in branded videos are often heavy handed to try to get viewers to focus on the brand. But this cool, awesomely shot short film for Pro-KEDS makes the sneakers such an integral part of the unfolding story that you end up focusing on the entire spring collection without even realizing it.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.
