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On the eve of the World Cup, Nike has recruited Hollywood director Alejandro G. Iñarritu (21 Grams, Babel) to create this three-minute salute to the game that connects the continents.  With a star-studded cast of the expected (players including Cristiano Ronaldo, Ronaldinho, Landon Donovan) and the unexpected (Kobe Bryant, Roger Federer and Homer Simpson!), the film captures all the white-knuckled tension and split-second glories of the game's biggest moments. Launched exclusively on NikeFootball.com, the viral film is scheduled for a "global rollout" across 32 countries, rippling like a pixelated human wave across the hemispheres.

eGuider: Melissa Roth
Journalist, Author, Web Producer