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Social Entertainment & Brand Impact: The Convergence
Branded entertainment is hot right now, and it certainly doesn't hurt to have a high profile celeb like Ashton Kutcher championing it. In this video, he shares his thoughts on the evolving entertainment space and the role his company, Katalyst, is playing in helping brands reach their audience in innovative ways through 'socially-activated' campaigns.
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.