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Lost In The Air: The Jason Reitman Press Tour Simulator
To demonstrate the taxing experience that was the 'Up In the Air' press tour, Jason Reitman created this 2-minute simulation, which consisted of lots of reporters, cell phones, food, bottled water and.... endless Starbucks cups. Product placement, anyone?
eGuider: Gennefer Gross
Writer, Producer, Branded Entertainment Specialist
Gennefer is an entertainment marketer and digital media executive turned comedy writer, producer and host. She is currently co-founder of Gross Factor Productions, an independent film and television production company she runs with her husband and writing partner, David. Gennefer has developed several scripted television series, produced multiple comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. A creative thinker with a keen eye for quality content and the talent to write and produce it, Gennefer is re-imagining entertainment and harnessing the traditional and digital convergence to create compelling multi-platform experiences.