One of the best examples of branded entertainment I've seen - Post manages to make a cereal synonymous with octogenarians sexy. Even though they mention the words 'shredded wheat' about a dozen times, it doesn't feel like a commercial. It's a smart, fun comedy series that's expertly cast, and draws you into a century-old brand in an innovative way. And don't be surprised if you get a sudden craving for the shredded goodness. Or, an odd affinity for Frank Druffel, the eccentric President of the Shredded Wheat Factory. Oh, wait, maybe that's just me.
Writer, Producer, Branded Entertainment Guru Gennefer Gross
Writer, Producer, Branded Entertainment Specialist