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The latest viral ad from GameFly - the world's leading online video game rental service, is stripped down, scriptless and is the core essence of their longer commercial. The short shows the power of good editing and well-placed title cards that illuminate the stages of exhilarahition that quickly devolves into pure rage when you purchase a video game you THINK is going to rock. This ad is a lesson to all ad agencies out there reminding them that brevity is the soul of wit.
eGuider: April MacIntyre
Managing Editor for People/Celebrity and Smallscreen, Monsters and Critics
Starting out as an executive assistant to the head of the contemporary music department at Triad Artists, April has more than fifteen years of experience in the entertainment industry, and transitioned her career over five years ago to primarily writing online about celebrity life, prominent below the line craftspeople and all things smallscreen. April also has read her original stories at DeLauné Michel's Spoken Interludes, contributed to NPR, done featured segments for Jack FM and is a regular on Blog Talk Radio's TV Talk.