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OK Go - The Making of TTSP
#1
Docs & Non-Fiction (Art & Entertainment), Music (Music Profiles), Other Gems (Behind the Scenes)
[ 1:57 - from YouTube ]
The latest OK Go video, 'This Too Shall Pass,' has been making the rounds on the Interweb, and the question that keeps coming up is, "How did they do that??!' Well, this behind-the-scenes series takes you step-by-step through the 'nerd boards,' brainstorming, power tools (and tons and tons of paint and junk) that went into making what is undeniably pure music video awesomeness.
eGuider: Gennefer Snowfield
Writer, Producer, Branded Entertainment Specialist
Gennefer is a writer, producer and founder of Space Truffles Entertainment, a boutique digital media agency specializing in branded entertainment, web series and transmedia narratives that connect content and commerce through immersive, multi-platform experiences. A new media strategist and advisor, Gennefer is considered a thought leader in branded entertainment and speaks on topics ranging from digital storytelling to augmented reality. She's consulted for just about every major brand from Coca Cola to Microsoft and web series like The Steps, Full Nelson and The Time Shifters. She's also produced several comedy short films, an original mobile series and has served as creative director in commercial television advertising campaigns. With over a decade in traditional and web marketing, Gennefer develops compelling brand encounters and multimedia experiences that are changing the face of interactive entertainment.
